THE TRANSFORMATION
IMPERATIVE
At BR8K, we believe the surest way to have your company die is to do nothing. To tinker on the core. To sell the same product to the same audience. That’s because the market is changing so fast: barriers to entry are low, which makes your core product increasingly commoditized unless you can lock in an unfair advantage.
OUR
FOUNDER
Jason Williams is the Founder of BR8K and former Head of Consumer Product Marketing at Uber, where he launched Uber Reserve, Uber Rent, and other transformational growth bets. He started a career in marketing at Microsoft, where he led the launch of category-creating products like Surface Studio and Surface Dial. Jason previously worked at the strategy consultancy Monitor Deloitte, where he advised clients on growth, innovation, and org design. Jason is an MBA graduate of the Yale School of Management and lives with his wife and young daughter in Seattle.
